Photo taken by Tomas Anton Escobar
Nowadays, people are becoming smart shoppers. They are expanding their shopping and food options. They become open to the idea of buying their food from organic stores and going to weekend market Manila. They support farmers, small businesses and establishments who are selling organic produce and homegrown products.
Thus, it's an excellent time for farmers to take part in bazaars or weekend markets. Setting up booth helps them connect with customers and showcase their crops while earning more money than usual. But to be successful in starting the business, you must first know a few things. The tips below serves as your guide on how to combine farming with business and start selling.
1. Visit different markets
Not all markets are the same. Before you join one, you must first find a market that fits your needs and helps you accomplish your goals. Taking a look at the bazaars enables you to see if they're a good fit for you.Each market has a culture and a vibe. Some markets are filled with busy shoppers while others focus on providing a social setting. They have music and activities for kids. If you want to get to know how the market is like, you should talk to other merchants and growers. Recurring shoppers can also give you a sense of how things work in the market.
2. Ask about the rules
Markets have a set of rules for all sellers to follow. You should check in with the organizers to see what types of items are allowed. You can also ask if they provide the tables and booth set-up. Last but the least, you should clear up the selling methods they practice before settling on a particular market.
3. Choose a small market
If it's your first time to be an entrepreneur, you can go ahead with a small market that doesn't require a vendor fee. You should also choose a setup that doesn't need you to invest a lot of equipment. You must first learn about the process, so you're bound to make mistakes. Knowing there is minimal risk ensures your mistakes won't have a negative impact on the business.
4. Be unique
You can find a lot of farmers already selling tomatoes and lettuce. People won't come to you if you have the same products as the rest of the vendors. Instead, you can offer a variety of unique type of produce. You can also try assembling bundles or kits to increase your products' appeal to customers.You must also differentiate your products. It must be unique to those who see it. It can be different in size, shape or texture but it should come out in a positive light. You should highlight these characteristics to the people who pass by your booth.
5. Do a dry run
Before the actual selling day, you should set up your booth at home to see how it looks. It shows you everything fits helps you spot the areas you can improve.6. Create a checklist
To ensure you don't leave anything at home, you should list everything you need to bring to the market. The list must contain the items to sell, tools and material you need to set up the booth and displays.7. Pack the essentials
You'll be out for the whole day and interacting with people. You need the energy to think clearly when someone wants to bargain and to compute the change to give to your customers. Thus, you must have snacks and drinks for you and your team. Having something to quench your thirst and ease your hunger helps you feel comfortable and at ease while working.8. Put the best products on display
When setting up your display, you should always pick the best ones. Go for the healthy looking vegetables and plump fruits. Avoid those with wilted leaves and bruises. Place your best display in front and center.9. Stack your items
The arrangement of your items dictates how people perceive them. When you stack your pieces, it creates the illusion of abundance. Of course, people are drawn to things that look good or make them feel good. If you want customers to come to your stall, you should pile the goods instead of laying them out on the table. You can also hang them so shoppers can easily spot what's on sale.10. Think of presentation
Other than the arrangement of your goods, you should also take note of your decorations. You should try placing tablecloths, trays and a few photos. All of these add interest to your booth. You should consider how customers perceive you. Don't show up in the market with messy hair, torn and dirty clothing. You should wash up and wear comfortable and clean clothing. People appreciate sellers who remain professional. They are also likely to buy from stores with sellers who look sharp and take care of themselves.Weekend markets and fairs can be your first step to building your business. It can be your chance to find other growers who are interested in partnerships and exchanges. It also an avenue to meet and find loyal customers. To get these, you first must get started, and these tips are what you need to guide your journey. They are the pillars to your farming and entrepreneurial success.
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